Digital Marketing

10 Powerful Tactics to Build Your Email Lists

10 Powerful Tactics to Build Your Email Lists

Want to build email lists that can be monetized for your products and services?

In this article, I will show you 10 powerful tactics you can use to build your email lists from scratch up.

An email list is an email addresses your website or blog has been able to collect through various list building strategies.

You can use your email list to send out new blog posts, business announcements, and to sell your products or services for free.

Read Also: 7 Actionable Steps to Creating a Successful Email Marketing Campaign

When it comes to building an email list, picking a reliable email marketing service is key. Constant Contact is a great starting point for beginners and anyone that wants to take their business seriously.

The 10 Powerful Tactics to Build Your Email Lists from scratch.

1. Create Landing Pages

Simply put, a landing page is otherwise known as a destination page of a website.  A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they might have seen and clicked on your ad or post.

On average, 7 out of 10 businesses have confirmed that they doubled their sales with landing pages. This goes on to tell you that landing pages are a big deal for businesses that have special offers and products.

If you create an amazing landing page for your business or offer, you will be able to increase your sales. And if your purpose is for building your email list, it’s also perfect.

To create an amazing landing page that gets results, you need to make sure that you meet the following essential components:

  1. The main headline and a supporting headline
  2. A unique selling proposition
  3. The benefits of your offering
  4. Images or video showing the context of use
  5. Social proof
  6. A reinforcement statement
  7. A closing argument
  8. A call to action

2. Share Link to Sign-up on your Social Media Pages

Even though it’s becoming more difficult to reach a lot of people without paid promotions, it’s still outstanding the level of result social media can bring to your content or website.

If you have an engaging following on social media, you can share a link to your sign-up forms to encourage your readers to join your email list. This works most of the time with great content.

You can equally promote a post containing the link to your sign-up form in order to reach a wider audience and increase the number of subscribers on your email lists.

Most email marketing service providers have the ability to create a link that can be shared anywhere online.

3. Use Quizzes & Surveys

There are tons of tools both free and paid that you can use to create very fun quizzes and surveys as they apply to your brand or business.

With quizzes for instance, you can create an interactive trivia or quiz for your audience and promise your winners a free gift. To get the free gift, all they need to do is give you their email addresses and names.

In fact, you can even ask them to share your website on their favourite social media platform. This will give you even more free traffic. See an example here.

10 Powerful #Tactics to Build Your #EmailLists Click To Tweet

4. Organize a Giveaway on your Social Media Platforms

You can never get it wrong with giveaways. Almost everyone loves great giveaways.

Even me. 🙂

Your giveaway can serve as a lead magnet.

Build email lists with giveaways

You give something really valuable away in order to win the trust of people. That way, they give you their email addresses and names. See an example below.

Build email lists with giveaways

5. Use Popup Sign-up Forms

There are different types of popup sign-up forms. How you use them is dependent on what you intend to achieve with them. For instance, you can use an exit-intent popup to offer something to a visitor about to exit your site.

An example of a pop-up sign-up form is the one below. This shows up whenever a visitor is about to leave the site. It offers the visitor an opportunity to learn blogging and make money for free.

Let me add that you can determine where (page, time, position, etc.) you want your form to show up.

Popup Sign-up Form

6. Create an Online Community

Creating a free online community is one smart way of building your email list within a short time. This is because you’ve established yourself as an authority within your niche through your community.

In addition, your community members now trust you more because of the value you share with them.

Therefore, it’s easier to ask them to sign up or join your email list without breaking a sweat.

Try it, it works like magic any day!

7. Host a Free Result-Oriented Webinar

It’s especially powerful for list building because it’s gated content. People have to sign up to your email list to attend.

Webinars typically run about 60 minutes. It means you’ll need lots of content to work with.

With webinars, you are certain that 90% of your registered subscribers are people that are most likely interested in what you have to say or teach.

This means more opportunity for you and your business.

Also Read:
1. How to Register a Domain Name (and Get One for Free)
2. How to Promote and Monetize your Site
3. Digital Growth Tools to Boost your Business
4. 5 Reasons You Should Start an Online Business

8. Design your Website to Look Attractive & Convert

The benefit of creating a really attractive website cannot be overemphasized. Apart from the fact that they tend to convert easily, they also bring repeat visits and customers.

How about that?

Just as listed above for the essentials of an efficient landing page, among other things, make sure that your website looks amazing not only on desktop but also on mobile devices (responsive).

Ensure they look appealing (user-friendly) and well represented across devices and browsers.

9. Continuously Create Highly Valuable Content

Highly valuable content helps you build credibility and authority. As you start to create quality content that provides value for your leads and customers, you work to build credibility and authority with your target audience.

Creating content helps your business build a relationship with your audience. You can answer their questions and interact with your customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.

With consistent creation of highly valuable content, you will be able to increase your audience retention, establish trust with your audience, enhance your SEO efforts, build authority and most importantly, generate more leads.

10. Create Sticky Bars

A sticky bar is a cool way of increasing your chances of more subscribers on your email list. With a sticky bar (at the top or bottom of your site), you are sure that your site visitor will read your message.

See an example of a sticky bar on my website below:

Sticky bar to build email lists

If your sticky bar has a very powerful messaging and call-to-action, it can increase sign-ups on your email lists by up to 50%.

While not all email service providers have this feature, you can create this right inside of your Constant Contact account.

FAQs on Building an Email List

1. Can Constant Contact be used to build an email list?

Yes, perfectly well. In fact, it has a lot of functionality for building your email lists. For instance, you can create beautiful opt-in forms in seconds to collect email addresses. Get started here.

Build email list by collecting email addresses and names
2. How can I make an email list quickly?

You can build an email list as quickly as you want by using any of the tactics mentioned above. These include: giveaways, freebies, lead magnet, polls and surveys, coupon offers, referral programs, etc. You can create a value-packed ebook for instance to build your first email list of 1,000 subscribers.

3. How do I create an email list for email marketing?

Creating an email list is easy.

  • You can create a new lead generation offer on your website or through landing pages or sign up forms of your email marketing platform;
  • Encourage your subscribers to forward your emails to their friends and associates;
  • Create a free online tool or software;
  • Promote an online contest where participants have to register with their email addresses;
  • Create a blog your readers can subscribe to;
  • Start a live session on Instagram teaching a particular subject and ask people to subscribe for future sessions for free, and many more.
4. How do email lists make money?

With a targeted number of subscribers on your email list(s), you can easily monetize your lists by selling products and services to members of your email lists. For instance, if one of your email lists contains the email addresses of people who opted in for your free ebook on “How to Create a Killer Facebook Page“, then you can sell them a crash course on “How to Land Multiple Sales with Facebook Messenger“.

Best part, your email list doesn’t have to be long, it just has to contain the right kind of audience. However, the more the contacts on your email lists, the better.

5. How can I build my email list to at least 1000 subscribers?

The answer is simple. Give something really valuable for free in exchange for email addresses. You can give-away an ebook, a crash course or host a webinar on how to do something (ask people to register to be notified when you are about to go live). Promote your free offer on social media to get the desired amount of traffic.

6. Should I buy email lists?

No, it’s always advisable not to buy email lists. From experience, when you send out an email to these purchased contacts, it’s they unsubscribe and report not consenting to you sending them emails, or those email addresses will bounce (this is usually because the email addresses are incorrect or have changed)

7. How do I manage my email lists?

Managing your email lists shouldn’t be a big deal. If you already have email lists, the next things you should be doing is optimizing your sign up forms, updating your email sequences or automation, segmenting your email lists for improved open and click-through rates, analyze your email campaigns and work on the feedback while tracking your results. Lastly, revisit your email lists from time to time.

8. How many email subscribers do I need to make money?

According to ContentWonk, if you have an email list of 10,000 subscribers, you’ll get about 500 clicks to your website from every email you send. If your site converts at 2% (which is average), you’ll get 10 orders. According to BigCommerce, “On average, 90% of e-commerce customers spend $54 per order”. So, not a bad deal if you ask me. The more subscribers you have on your email lists, the more money you can make.

9. How do I create an email list without a website?

There are a few other ways you can build an email list even without a website. Some include:

  1. Host a giveaway: Interested persons give you their email addresses in exchange for the giveaway.
  2. Create a simple landing page: You can easily create one from your email service provider. You can create beautifully and highly converting landing pages on Constant Contact.
  3. Leverage your social media accounts: Simply share valuable content on your social media channels and at the end of each post, share a link for your readers to sign up for more stuff from you.
  4. Guest post on popular blogs: Share your knowledge on other people’s blogs for free and somewhere in your post, share a link for people to subscribe to your email list.
  5. Publish on Medium: Leverage the power of 240 million views monthly (on average). You can repost your blog content on Medium without being penalised by Google for duplicated content. Remember to add your subscription link somewhere there.


There are many more amazing tactics you can use to build your email lists. You don’t necessarily have to be limited or restricted to the ones I highlighted above.

However, you can combine the above with other methods that work best for you.

Found this article useful? Take a moment to share on your favourite social media platform. You can also share your best working email list building tactics with me in the comments. I read and reply to all comments.




At Gogitals, we are specialist in Website Design, Digital Marketing and Lead Generation. We build profitable digital platforms for brands.

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