Digital Marketing Email Marketing

5 Effective Email Marketing Strategies for Small Businesses

5 Effective Email Marketing Strategies for Small Businesses

As a small business, your primary goal is to increase the number of customers you have, if possible on a daily basis.

What you just may not know is that email marketing can help you achieve just that goal and many more!

And if you already know, have you been implementing the right email marketing strategies to increase your ROI?

Today, we are going to show you 5 effective email marketing strategies for your small business.

By the way, these strategies also work for big businesses.

Start your email marketing strategy with Constant Contact.

Here are the 5 effective email marketing strategies to grow your small business:

  1. Offer incentives through opt-ins or sign-ups
  2. Introduce your business
  3. Personalize your messaging
  4. Segment email campaigns
  5. Adjust your content

Before we go into each of these, it’s important that you know what an email marketing strategy is.

What is Email Marketing Strategy?

According to SendPulse, it is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion.

Having said that, now let’s look into the 5 effective email marketing strategies to grow your small business.

1. Offer Incentives through Opt-ins or Sign-ups

Optin forms

One of the easiest ways to generate quality leads is through giving incentives through opt-in forms. Look at it as trade by barter.

For me to give you something you value, you have to give me something I value.

A typical example of how this works for your business is asking your website visitors to give you their email addresses and names in exchange for a highly valuable ebook.

For instance, let’s say you are a cook and you have a blog on different kind of recipes. Because you know that your readers are interested in the topic, you can write a complete guide on different recipes and packaged it in an ebook format.

If you put that up, you are sure to generate a lot of contacts on your mailing list for free.

Best part, most of these people are your target audience (you can easily sell to them whenever you want to).

The above is just one out of many, but it works.

Try it in your business.

Read: 10 Powerful Tactics to Build Your Email Lists

2. Introduce your business

Now that you have those highly coveted leads, it’s time to introduce yourself and nurture the leads.

It’s not advisable to sell your products or services to someone who just joined your list. Rather, you have to be subtle with them and timely with the product introduction.

Engage your customers, build up a relationship, inform them about services and products you offer, why you think they would need it, and how you will be offering it to them. Do all this in the “Welcome” email they will receive.

Welcome email: effective email marketing strategies

Also promise to bring them more stuff that they’ll like, hence they should make sure they always look up for your newsletters.

By doing this, you’re already building a strong relationship with your audience hence, making it easier to sell your products to them when it’s time.

3. Personalize your messaging

Research has shown that email campaigns that are personalized get more open and clickthrough rates. On top of that, they convert more.

This is because it appears as though you were talking to them more personally.

Personalized messaging: effective email marketing strategies

When sending out stuff to your mailing lists, customizing the mail to fit each recipient has proven to be a useful email marketing strategy. Customization could be in content-wise, name of recipient, demographics, purchase and purchase history etc.

4. Segment email campaigns

According to CampaignMonitor, segmentation is used as a personalization tactic to deliver more relevant email marketing to subscribers based on their geographic location, interests, purchase history, and much more.

Segmenting your email lists or customers will help with both personalization and conversion (sales!)

Since your mailing list contains different people, their needs are also most likely different.

But how do you determine each customer’s need?

The answer is simple: their activities on your website can give you insights.

You can create an email campaign specific to a segment of your users; perhaps customers who have not visited your business within a specified period, or most active customers.

If you operate an ecommerce website and customers bought female handbags from your website, you can segment such customers in a mailing list so you can upsell or downsell other products they may equally like.

If properly done, you are sure to sell even more!

5. Adjust your content

Want to attract more customers or readers? The good news is that you can achieve that with a great piece of content.

Your content should be relevant, the design should be compatible on web and mobile; contain (not too many) visually appealing images, and be of moderate size – no one wants to read an epistle in their emails.

Be sure to test the look and feel of your email campaign across web and mobile devices to know if it needs any adjustments (e.g. texts, images).

Once you’ve been able to ensure this, you may also want to A/B split test to know which email format or subject gets the most opens, clicks, etc.

Having said that, while many email marketing services will give you most of the functionality listed above, Constant Contact goes the extra mile and that’s why it’s our first choice and we are recommending them for your use.

Start your email marketing strategy with Constant Contact.

Some other email marketing strategies include optimizing your subject lines through A/B split tests, timing and frequency of your email campaigns and many others.

Some Frequently Asked Questions

1. Can Constant Contact be used to build an email list?

Yes, perfectly well. In fact, it has a lot of functionality for building your email lists. For instance, you can create beautiful opt-in forms in seconds to collect email addresses. Get started here.

Build email list by collecting email addresses and names
2. How can I make an email list quickly?

You can build an email list as quickly as you want by using any of the tactics mentioned above. These include: giveaways, freebies, lead magnet, polls and surveys, coupon offers, referral programs, etc. You can create a value-packed ebook for instance to build your first email list of 1,000 subscribers.

3. How do I create an email list for email marketing?

Creating an email list is easy.

  • You can create a new lead generation offer on your website or through landing pages or sign up forms of your email marketing platform;
  • Encourage your subscribers to forward your emails to their friends and associates;
  • Create a free online tool or software;
  • Promote an online contest where participants have to register with their email addresses;
  • Create a blog your readers can subscribe to;
  • Start a live session on Instagram teaching a particular subject and ask people to subscribe for future sessions for free, and many more.
4. How do email lists make money?

With a targeted number of subscribers on your email list(s), you can easily monetize your lists by selling products and services to members of your email lists. For instance, if one of your email lists contains the email addresses of people who opted in for your free ebook on “How to Create a Killer Facebook Page“, then you can sell them a crash course on “How to Land Multiple Sales with Facebook Messenger“.

Best part, your email list doesn’t have to be long, it just has to contain the right kind of audience. However, the more the contacts on your email lists, the better.

5. How can I build my email list to at least 1000 subscribers?

The answer is simple. Give something really valuable for free in exchange for email addresses. You can give-away an ebook, a crash course or host a webinar on how to do something (ask people to register to be notified when you are about to go live). Promote your free offer on social media to get the desired amount of traffic.

6. Should I buy email lists?

No, it’s always advisable not to buy email lists. From experience, when you send out an email to these purchased contacts, it’s they unsubscribe and report not consenting to you sending them emails, or those email addresses will bounce (this is usually because the email addresses are incorrect or have changed)

7. How do I manage my email lists?

Managing your email lists shouldn’t be a big deal. If you already have email lists, the next things you should be doing is optimizing your sign up forms, updating your email sequences or automation, segmenting your email lists for improved open and click-through rates, analyze your email campaigns and work on the feedback while tracking your results. Lastly, revisit your email lists from time to time.

8. How many email subscribers do I need to make money?

According to ContentWonk, if you have an email list of 10,000 subscribers, you’ll get about 500 clicks to your website from every email you send. If your site converts at 2% (which is average), you’ll get 10 orders. According to BigCommerce, “On average, 90% of e-commerce customers spend $54 per order”. So, not a bad deal if you ask. The more subscribers you have on your email lists, the more money you can make.

9. How do I create an email list without a website?

There are a few other ways you can build an email list even without a website. Some include:

  1. Host a giveaway: Interested persons give you their email addresses in exchange for the giveaway.
  2. Create a simple landing page: You can easily create one from your email service provider. You can create beautifully and highly converting landing pages on Constant Contact.
  3. Leverage your social media accounts: Simply share valuable content on your social media channels and at the end of each post, share a link for your readers to sign up for more stuff from you.
  4. Guest post on popular blogs: Share your knowledge on other people’s blogs for free and somewhere in your post, share a link for people to subscribe to your email list.
  5. Publish on Medium: Leverage the power of 240 million views monthly (on average). You can repost your blog content on Medium without being penalised by Google for duplicated content. Remember to add your subscription link somewhere there.

Also Read:
1. How to Register a Domain Name (and Get One for Free)
2. How to Promote and Monetize your Site
3. Digital Growth Tools to Boost your Business
4. 5 Reasons You Should Start an Online Business
5. 7 Actionable Steps to Creating a Successful Email Marketing Campaign


Now that you know the 5 effective email marketing strategies, it’s time for you to implement at least one.

Although there are several other efficient email marketing strategies you can deploy, the above are really key to your success too.

If you have any question, please leave a comment below or click here to talk to us.

Lastly, kindly take a second to share this post on your favourite social media platform so you can help someone who might need this piece of information.



At Gogitals, we are specialist in Website Design, Digital Marketing and Lead Generation. We build profitable digital platforms for brands.

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