Digital Marketing

How to Promote and Monetize your Site

How to Promote and Monetize your Site

Before you can promote a blog or even make money from it, you must have a reasonable number of valuable content on it.

It’s therefore important to know how to create and publish blog posts before promoting those posts or making money from them.

How to Create and Publish Blog Posts

Creating a blog post is very easy, however it won’t be seen by anyone unless you publish it.

To write your first blog post, head over to your WordPress admin backend, on the left sidebar, click on Posts >> Add New

Add a new post

If this is your first time of creating a post, you should see a screen like the one below. You can click on the X sign to start writing your post.

WordPress Block Editor

What you see above is the new WordPress block editor (also known as Gutenberg). It’s very powerful and user friendly.

NOTE: The Gutenberg WordPress editor is a new page builder that is being designed to integrate with WordPress core. Gutenberg will add content blocks and page builder-like functionality to every up-to-date WordPress site. With Gutenberg, content is added in blocks of various types from the WordPress backend. Learn more about Gutenberg here.

And in a case where the left sidebar admin menu is missing, just click on the three dots at the top right and uncheck Fullscreen Mode.

Uncheck Fullscreen Mode

Now you should have the left sidebar admin menu panel showing like in the screenshot below:

Admin Menu

To add text, you just click and type. Do this the same way you would do when typing your document on Microsoft Word. Press the Enter key to move to another line.

Write a new post in WordPress

For other content like an image or an embedded YouTube video, you can add new blocks by clicking on the + sign and search for what you want in case you can’t find it at a glance.

You can upload an image, pick from your media library or insert from URL right here by simply clicking on any of the buttons below:

Every blog post needs a featured image most of the time. Your featured image usually should relate to the content of your blog post. Below is an example of a featured image

Featured image

To set up your featured image before publishing your blog post, click on the Document tab and scroll down to Featured Image. Click on it and upload your preferred image. Hit on Set Featured Image when your image has fully been uploaded.

When you are ready to publish your blog post, click on the Publish button (click it a second time to confirm you are ready to publish). This will ensure that your readers see your newly published posts.

Publish post
Blocks you can use when writing your blog posts (click to expand)

1. Common Blocks
These are referred to as the most-used blocks when creating your blog content. They include Heading, List, Paragraph, Image, Audio, Page Break, Gallery, Quote, Video, etc.
Common Blocks

2. Embeds
These are blocks used for media content embedded on your blog. With Embeds, you can embed content from Twitter, Facebook, Instagram, YouTube, WordPress, SoundCloud, Spotify, Vimeo, Imgur, Reddit, TitTok, Tumblr, Amazon Kindle and many others.

3. Widgets
These blocks allow you to add additional information or function to specific areas of your blog. You can stuff like Calendar, Categories, Latest Posts or Comments, Shortcodes, Forms, Social Icons, Search box, etc.

4. Layout Elements
As the name implies, they are used to define the layout of your posts or pages. Examples of blocks in this category are Page Break, Buttons, Columns, Separators, Spacers, Media & Text, More, etc.
Layout Elements

5. Formatting
These blocks are used to add extra content to your blog, Examples include Code, Tables, Verse, etc.
Formatting blocks

6. Typography Symbols
These are simply the tools that stick around with you when typing. They are the tiny symbols you see at the top of each typing box. They include Bold, Italics, Underline, Alignment, Link, etc.
Typography tools

What’s Next?

Now that you have written and published your posts, what next?

Do you know that writing a blog post or creating a website isn’t enough if it’s not promoted?

Well, that’s the truth!

It’s pointless spending so much time creating your blog and writing when you know that your post won’t see the light of day.

In fact, you should spend more time promoting the content on your site than writing it.

Does that mean you have to start of spending so much money on promotion?

The answer is ‘no’.

As much as it’s a fact that having a budget for your content promotion will help increase your site traffic, there are other tons of ways you can promote your content without spending a dime.

How to Promote and Monetize your Site

Below are many ways you can promote and monetize your site and content.

Use social media platforms to promote

Promoting your content via social media channels is one of the first places to gain traffic and acceptance for your content. However, you have to ascertain which social media platforms will work best for your kind of niche.

Knowing the ways these social media platforms work will go a long way in helping you decide which to choose.

For instance, while Facebook is perfect for videos and well-crafted content, Twitter is for news, GIFs and blog posts, Instagram is for quotes, stories and high-quality images, LinkedIn is for professional content and Pinterest may be perfect for Infographics or visual content.

Therefore, you have to look at this and decide which social network to use. In fact, it may just be two as the case may be.

Try out forums and groups

As a starting blogger, one of the first few places you want to share your content is on targeted forums and groups.

There’s no sense in just shooting your content everywhere especially when you know that your interested readers are not there. So it’s important that you target the right niche, the right audience.

One of the best places you can get that is through forums like Quora and on Facebook groups, Telegram groups and several other communities in that category.

For you to attract attention to these forums or groups, you need to provide value.

So start by building relationships and engaging with people there. Give them invaluable assistance if in your care.

Promote with email newsletters

Want to keep your readers engaged? An email newsletter is still one of the surefire ways to do that. The reason is that the recipients are already your audience.

Building your email list can be relatively easy, too. Simply put a signup form within your posts and across key pages of your site.

You can easily collect readers email addresses in exchange for a valuable old post you turned into an ebook.

Pretty easy, huh?

But to collect these email contacts, you will need an email marketing solution.

There are several of them that you can try out, however, I recommend Constant ContactMoosend or GetResponse. Others include MailchimpConvertkitActive Campaign etc.

Talk to people about your content

As with most of us starting out, the very first set of people to digest our content are our family members, friends, and colleagues. Encourage them to become followers, ask them to mention your new blog and site, and don’t forget to thank them when they do so.

Comment on other blogs

Find other blogs in your community and engage with them. Using the comment section, introduce yourself and leave engaging and constructive comments.

Many will allow you to leave a link to your blog. After creating relationships with prominent bloggers in your community, you will find yourself within their ranks quickly.

Promote through collaboration

Collaboration goes a long way in establishing you quickly in your field by partnering with known bloggers in your niche.

Through collaboration, you can do guest posting, promote each other’s blogs and products, and even interact through comments and social media.

Submit your blog to search engines

Submitting your blog to search engines as Google gives it a better chance to rank on search result pages.

To do this on Google, just sign up for a Google Webmaster account and open the Search Console. To add your blog, click Add Property and follow the steps to add your blog.

Learn more on how to set up Google search console.

Applying multiple approaches from the above listed will help you take your site traffic from zero to something you can be proud of.

Know also, of course, that you can run paid promotions on social media platforms for your most important content. This will give you more leverage if you are just starting out.

Top ways to make money with your blog

Once you have put in the effort of creating great blog content and promoting your blog, making money from your blog is actually the easy part.

The potential of making so much money on your blog is very high if done right. While it could take months or even a year to make a steady stream of income, it’s important that you first of all, churn out extremely valuable content to your audience.

Having said that, it’s important for you to know the likely ways you will make money from your blog when starting out. This will help and guide you through your journey of achieving that.

Affiliate Programs

Once you’ve been able to build some level of audience for yourself through your content, it’s time for you to start signing up for affiliate programs that really pay good commissions. While some reward you with one-time payments, others will pay on a monthly basis as long as your referral keeps using their products.

Affiliate links are a great way to earn income through the use of product reviews and recommendation.

Sell Digital Products

A digital product is any product you can sell virtually. It comes in digital form (at least initially) and typically can be downloaded from the Internet. 

Digital products offer several advantages over physical products. They’re easier to manage, less expensive to create, and just as easy to market. Examples include e-books, e-courses, video tutorials.

You can create a course, video tutorial or even an e-book around a topic and make money off of it.


This is another one way of making money on your blog right away. With freelancing, you can sell your service to companies and individuals who need you to write for them. Other services may include marketing, design, social media management, photography and many others.

You render these services in exchange for money. Doing this for as many businesses you can handle will put good money in your pocket.

Sell advertising space

Let’s say you’ve started raking in a good amount of traffic (daily, weekly or monthly), you can begin to sell advertising space to businesses on your blog.

This is one of the easiest ways to make money with your blog. All you just need is traffic and understanding your audience.

Businesses will begin to approach you for advertising opportunities in a matter of time. But first, you need to continue dishing out valuable content and promoting them for your blog traffic to keep soaring.

In this regard, you can also apply for Google AdSense when your blog becomes popular. Google finds the advertisers for you and all you have to do is place the Google AdSense code on your blog to start running ads.

Google AdSense takes all of the hard work out of the process.

Learn how to set up Google AdSense on your blog.

Sponsored Content

Sponsored content is premium content that a sponsor pays a publisher to create and distribute. In other words, someone pays you to promote their service or product through your blog post (sponsored post).

For you to do this effectively, you must ensure that you have the kind of audience that has the potential to need such kind of product or service. Your sponsor also will take note of this before brokering a sponsored content deal with you.

Sell online courses

Once you have a skill or experience that others also want to learn, it’s relatively easy to package your best advice, strategies, tactics and tutorials into an online course where people can pay for access to accelerate their learning much quicker than they going through the process of trial and error.

This opportunity opens the door of more money to you as you can package your courses in various formats such as an e-book, video, audio, etc. Online course creators make a good sum from their courses.

Sponsor a podcast

Love podcasting?

If the answer is YES, then you can monetize your blog by launching a podcast for your audience. With this, you can broker deals with brands that need to reach your kind of audience.

With podcasting, you can interview some of the best hands in the industry and it opens more opportunities for you.

By the way, podcasters also make a decent income too.

Sell e-commerce or physical products

E-commerce or physical products are some of the things you can sell also if you are in a niche like beauty, fashion, etc. As you grow your audience with valuable content, you can also sell products to them through your blog.

To achieve this, just integrate e-commerce into your blog.

Most WordPress blog themes allow you to use e-commerce. You can check a perfect WordPress theme on Themeforest.

FAQs about promoting and monetizing your site

It’s a known fact that you can promote and make decent revenue from your site. Having said that, there are some questions frequently asked about this subject.

How much money can I make from my blog?

There’s no limit to how much you can make on your blog. However, there are two key things that you need to do consistently: always dish out valuable content and always increase your traffic. That way, you can monetize both your traffic and content for more money.

How do I make money on my blog as a beginner?

As a beginner, there are tons of ways you can make money as a blogger. The few realistic ones include promoting affiliate links or products, selling your own courses, blog advertisement, ebooks and many others.

Do blogs still make money in 2020?

Yes, they do. In order to understand how to make money blogging, you need to know the value you’re providing and why people would be visiting your blog in the first place.

Is it better to vlog or blog?

Visual content performs better than written content. Vlogs can do the same job as blogs, but even better. Vlogs can be a great addition to your blog in the form of engaging content. Moreover, blogs can be a useful platform to promote your vlogs.


The bottom line is that making money with your blog in the shortest time possible if you churn valuable content consistently and promote your blog.

Put the methods listed above to use as they apply to you and you will see results in a very short time.

If you found this post resourceful, you can take a moment to share on your favourite social platform. 

Have any questions regarding the topic? Please drop them in the comment section below, I answer all questions.



At Gogitals, we are specialist in Website Design, Digital Marketing and Lead Generation. We build profitable digital platforms for brands.

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