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10 ways to sell more on Whatsapp

According to a report by Oberlo, There are currently more than 2 billion WhatsApp users around the globe and rising (WhatsApp, 2020). With 1.5 billion in 2018 and 1 billion in 2016, this number of WhatsApp users has been increasing at half a billion every two years.

In just one year after WhatsApp launched its B2B initiative, WhatsApp Business, it clocked up more than 5 million business users (PYMNTS.com, 2019).

What does this mean for your business?

This simply means that you can sell endlessly to as many people as you want. All you need to do is to be strategic and smart.

There is no barrier to entry on WhatsApp: all you need is a smartphone. And there is plenty you can do on it to market your business. For example, you can:

  • Use it as a messaging app to send event updates and exclusive offers.
  • Send multimedia content.
  • Use it to survey and get customer data.
  • Record your data and messages by backing them up to Google Drive.
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Although there are several reasons businesses use Whatsapp, the most important is to boost sales and increase customer satisfaction.

Having said that, let’s look at 10 ways to sell more with Whatsapp.

10 Ways to Sell More with Whatsapp

1. Maximize Targeted Whatsapp Group

Whatsapp groups are a great place to promote your services or products. You can form your own online sellers’ group or join one with an invite link. Think of it as a networking platform where you can not only post links to your service or product but also exchange business insights. To get started, you can create a group for your business or join like-minded groups of buyers and sellers in your community.

2. Use Whatsapp Broadcast

Want to send a personal message to everyone but don’t want to copy and paste it multiple times? Use WhatsApp Broadcast lists to send messages in bulk. Reach a big number of people with just one feature. To do this, create lists related to specific topics, then blast one-way communications designed to increase engagement, much like you do on Twitter. For example, include links or invitations in your messages.

3. Strategize Whatsapp Status

Earlier this year, WhatsApp introduced a new feature called Status. Just like Instagram or Snapchat story, WhatsApp Status allows users to share quick photos or videos that disappear after a period of 24 hours. Your WhatsApp status automatically gets shared with your contacts hence you can be sure of maximum impressions. You can use this to showcase pictures of your products or quick demo of how your product can benefit the user and interested buyers will start buzzing you.

4. Direct Messaging

Using Direct Messages on WhatsApp is one of the coolest business development strategies you can make use of. With direct messaging, you can personally look for a prospective lead or customer and send the person a personalized message about your products and services. Remember it’s not always about you, tread with caution when using this tip so as not to spam or annoy your potential customers.

5. Cold Calling with WhatsApp Call

Cold calling is the act of making an unsolicited call to someone (prospective customer), in an attempt to sell goods or services. WhatsApp has a call feature that allows you to make calls to anyone for free. This can be a great way to follow up with some of your business leads. 

6. Share Promotional Codes & Flash Sales

With the new Status feature, you can create special promotional codes your customers can share to redeem at your business. Using the instant photo and location feature, Status can let everyone in your group know about the promotions you are running. This could include a two hour flash sale or a one day special to drive in traffic and create buzz.

Based on interaction levels, you can expand the promotion with WhatsApp-Status exclusive coupons or promotions.

7. Utilize Catalogue

The catalog feature in the WhatsApp Business App serves as a mobile storefront for businesses to showcase their products. This saves businesses the hassle of sending photos one at a time and repeating information.

For each item in your catalog, you can add information including price, description, images, product name and number.

Similar items can be grouped together in one catalog. Alternatively, you can create a separate catalog for each item and upload variants of the same picture.

Watch the video below to understand how to use catalogue in your business.

8. Giveaways

You can have weekly, monthly or even daily giveaways to bring foot traffic to your store, or visitors to your website. Since WhatsApp and Status are free, the only cost of such  promotions are the promotional products or services you give away. This considerably lowers the overhead of any marketing venture.

9. Collaborate With Businesses and Partner with Influencers

By collaborating with nearby businesses and partnering with influencers, you are increasing the number of groups to which you belong. They don’t have to be in the same industry. But with Status, you can become part of all these conversations.

Even if members of the other groups aren’t interested in your product or services, they might mention you in conversations on WhatsApp or other social media platforms.

10. Offer Customer Service and Feedback

Providing immediate customer service is a luxury for many small businesses, particularly leisure activity ones. However, WhatsApp can help you and your staff to answer and address customer queries quickly.

Since WhatsApp features multimedia messaging, you can provide personalized customer service by using text, audio, or video. You can even provide live-video help or tutorials on WhatsApp, which will further streamline the customer support process for both you and your customers.

Also, remember that WhatsApp has a desktop application. So if you are using other customer support software on your desktop, you can easily merge the two and provide even faster customer service.

The open rate for WhatsApp messages is 70 per cent. So instead of calling customers for feedback, you can create questions for your group that will deliver answers that are relevant to your business. This is marketing research at its best, and it is free.

With the feedback you receive from your customers, you can respond to their requests and improve the products and services you provide. By developing creative and entertaining questionnaires, you can interact with your customers in a way that is not intrusive. And their input can be of great value, which can be rewarded with special offers and coupons to encourage future engagement, brand loyalty, and long-term customer retention.

Conclusion

Other ways to sell more with Whatsapp Business include:

  • QR advertising: This is convenient for customers who don’t want to store the number of every business they interact with.
  • Facebook “Click to Whatsapp” advertising: A “click to WhatsApp” ad can help you attract customers through their preferred messaging app. To drive them to WhatsApp, you can create an ad on Facebook with a “Send Message” button that will open a conversation in WhatsApp when people click on it.

Having said that, one thing you should know is that there are tons of ways you can sell on Whatsapp Business. All it takes is consistency and your creativity.

Start using these tactics in your business today and you will see improvements on your sales.

Perhaps we left out some tactics in the article or you have been using an approach that works well in your business, we will be glad if you could drop them in the comment section below.

Finally, remember to share this post on your favourite social media platform.

Author

Gogitals

At Gogitals, we are specialist in Website Design, Digital Marketing and Lead Generation. We build profitable digital platforms for brands.

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